NÁZEV SOUBORU: Brand management.pdf
AUTOR: David Taylor
VELIKOST SOUBORU: 6,36 MB
Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity ). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong ...
Brand management is the process of managing your brand reputation and improving your audience's perception of your brand in a way that builds brand awareness, equity, and loyalty. While branding is the process of building your brand , brand management is the process of monitoring and maintaining it.